This career field is a great way for high school students interested in marketing and sales to bridge the gap and develop skills in both areas of the industry. Whether they were a top seller for a school fundraiser or they always have the newest recommendations for friends and family, they could find their niche in marketing.

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Marketing Classes for High School Students

Career and college prep at K12 Private Academy offers a project-based learning (PBL) curriculum for this career field. These projects are designed to hone problem-solving skills, improve communication and critical thinking, and offer experience in team collaboration.

Whether your student is interested in getting out there on the frontlines with sales or working more behind the scenes on the marketing strategy, they can gain important skills taught by experienced business professionals. K12 Private Academy’s career and college prep program offers this pathway:

Marketing Communications Career Pathway

With this pathway in marketing communications, students become acquainted with the marketing that surrounds us. From social media to billboards, we all experience marketing in our everyday lives. Students not only grow their creativity, but they also gain the skills to apply it directly to marketing endeavors.

Enrolled students:

  • Explore the inner workings of successful ad campaigns
  • Expand their knowledge with introductory marketing courses
  • Learn relevant computer skills needed for marketing communications

What could my future look like in this career field?*


*Data is from Burning Glass Labor Insights and is updated frequently.

Which potential pathway certifications and exams can my student prepare for?

  • Precision Exams Marketing I 
  • Precision Exams Marketing II 
  • Precision Exams Marketing Fundamentals 
  • Social Media Strategist
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Get Started With Career and College Prep

Career and college prep can help your student embark on their journey in marketing and sales as early as 9th grade. Students can learn the core foundations of sales and marketing operations while building a variety of communication, collaboration, and problem-solving skills they can carry with them into their professional careers.

*Opportunities vary by school; please visit your school page or check with your school counselor.

**The timing for sufficient exam preparation, necessary prerequisites, and exam fees vary per certification. Students should check with their school counselor for details on exam fee coverage opportunities.

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