This career field is a great way for high school students who are interested in marketing and sales to bridge the gap and develop skills in both areas of the industry. Whether they were a top seller for a school fundraiser or they always have the newest recommendations for friends and family, they could find their niche in marketing.
Marketing Classes for High School Students
Stride Career Prep at K12 Private Academy offers a project-based learning (PBL) curriculum for this career field. These projects are designed to hone problem solving skills, improve communication and critical thinking, and offer experience in team collaboration.
Whether your student is interested in getting out there on the frontlines with sales or working more behind the scenes on the marketing strategy, they can gain important skills taught by experienced business professionals. K12 Private Academy’s Stride Career Prep offers three different pathways:
Marketing Communications Career Pathway
With this pathway in marketing communications, students become acquainted with the marketing that is all around us. From social media to billboards, we all experience marketing in our everyday lives. Students not only grow their creativity, but they also gain the skills to apply it directly to marketing endeavors.
- Explore the inner workings of successful ad campaigns
- Expand their knowledge with introductory marketing courses
- Learn relevant computer skills needed for marketing communications
Professional Sales Career Pathway
While marketing professionals often find themselves behind the scenes, sales representatives are in the thick of it—making connections with potential customers and building relationships. It takes a competitive drive, interpersonal skills, and self-confidence. Whether your student already has such skills or is seeking to develop them, this might be the career pathway for them.
- Explore the different types of sales jobs
- Build oral, written, and nonverbal communication skills
- Learn relevant computer skills needed to thrive in sales
Merchandising Career Pathway
Marketing and sales for concrete products takes a certain skill set. Those in merchandising need an eye for detail and an interest in keeping up with the hottest trends. Students who always know about the next new thing might find a career in merchandising rewarding.
- Explore how to get products into consumers’ hands
- Learn about forecasting, planning, buying, and displaying
- Learn relevant computer skills needed for merchandising and marketing
What could my future look like in this career field?*
*Data is from Burning Glass Labor Insights and is updated frequently.
Get Started with Stride Career Prep
Stride Career Prep can help your student embark on their journey in marketing and sales as early as 9th grade. Students can learn the core foundations of sales and marketing operations while building a variety of communication, collaboration, and problem-solving skills they can carry with them into their professional careers.
*Opportunities vary by school; please visit your school page or check with your school counselor.
**Timing for sufficient exam preparation, necessary prerequisites, and exam fees vary per specific certification. Students should check with their school counselor for details on exam fee coverage opportunities.